Call for Chapters in Edited Book with ISBN on ‘AI and Machine Learning in Marketing‘
The world of marketing is undergoing a transformative revolution, driven by the incredible power of artificial intelligence (AI) and machine learning (ML). From personalized customer experiences to predictive analytics and content creation, these technologies are shaping the future of how businesses connect with their audiences. Yet, as vast as the opportunities may be, the field continues to evolve at a breathtaking pace, offering fresh challenges and insights for marketers, technologists, and thought leaders alike.
This book, “AI and Machine Learning in Marketing,” aims to serve as a comprehensive resource that explores the many facets of AI-driven marketing. From practical applications to ethical considerations, the potential of these technologies is as boundless as it is exciting. But we believe the richness of this subject deserves the voices and expertise of a diverse community of thinkers, practitioners, and innovators.
We invite you to join us in this endeavor by contributing a chapter to this book. Whether you are an industry professional, academic researcher, entrepreneur, or passionate enthusiast, your unique insights and experiences can help illuminate the dynamic intersection of AI, ML, and marketing.
Editors
Dr.C.Gayathiri Devi, Associate Professor, Department of Commerce, PSG College of Arts & Science, Coimbatore, India
Dr.D.Priya, Assistant Professor, Department of Commerce, PSG College of Arts & Science, Coimbatore, India
Dr.Aardhra Vasudevan, Assistant Professor, School of Legal Studies, CMR University, Bengaluru, India
Sub-Themes
Foundational Concepts
☆ The Evolution of marketing: From Traditional to AI-Driven Approaches Understanding AI and Machine
☆ Understanding AI and Machine learning for Marketers
☆ Data as the Fuel: The Role of Big Data in AI Marketing
All Applications in Marketing
☆ Personalization at Scale: AI for Customer Segmentation
☆ Predictive Analytics in Marketing
☆ AI Driven Content Creation and Curation
☆ Chartbats and Vitural Assistants in Customer Engagement
☆ Voice Search Optimization and AI’s Role
Advanced Techonlogies
☆ The Impact of Machine learning on Ad Campaigns
☆ AI in Influencer Marketing
☆ Emotion AI and Sentiment Analysis in Branding
☆ AI-Powered Customer Journey Mapping
Challenges and Ethical Considerations
☆ Ethical Implications of AI in Marketing
☆ Overcoming Bias in AI Model for Fair Marketing Practices
Future Trends
☆ The Future of AI and Machine Learning in Marketing
Guidelines for Paper Submission
⇨ Use Times New Roman font – size 12
⇨ Page limit: Not exceeding 8 Pages
⇨ Give Author name with your full designation and contact details
⇨ Give abstract with minimum six keywords
⇨ Provide references using latest APA style manager
Terms and Conditions
⇨ Chapters having below 10% Plagiarism allowed
⇨ A maximum of two authors can contribute to one Chapter
⇨ Chapters will be published after passing double blind Peer-Review
⇨ Published as e-book in Google Books with E-ISBN
⇨ Applicable for your API Score [B(I)- Annexure IX]
⇨ Our Digital Marketing team will work for book promotion and author popularity
Publication Fee
⇨ Printed Book with Online Publication – Rs. 800/-
⇨ Online Publication Only – Rs. 500/-
⇨ Additional Book with Certificate for Co-Authors – Rs.400/-
Important Dates
⇨ Full Chapter Submisson: 31.01.2025
⇨ Notification of Acceptance: 05.02.2025