Consumer Trust and Fake Reviews: The Dark Side of Social Media Marketing

Pages 1-8

Did you Really Experience That? The Business of Memory Manipulation

Pages 9-16

Doing Well by Doing Good (The Role of Social Responsibility in Marketing)

Pages 17-23

Brain Waves and Buying Behaviours by Unravelling the Mysteries of Neuromarketing

Pages 24-30

Mind Games in Marketing – How Neuroscience, Eye-Tracking, and Emotional AI Influence What We Buy

Pages 31-38

The Power of Brand Voice in Shaping Perception

Pages 39-44

Digital Marketing – The Way of Global Success

Pages 45-50

Mind and Media: The Power of Neuromarketing and Social Marketing

Pages 51-58

The Role of AI in Personalized Marketing Enhancing Consumer Engagement and Business Growth

Pages 59-64

The Role of Cultural Intelligence in Brand Expansion from Local to Global

Pages 65-72

The Digital Revolution of Customer Relationship Management

Pages 73-80

The Power of Pricing and Branding – Key to Long-Term Success

Pages 81-88

Enhancing Business Growth through Customer Loyalty and Effective Loyalty Programs

Pages 89-95

Influencer Impact: Unpacking the Psychology of Social Media Buying Behaviour

Pages 96-102

“Local to Global” Gearing up Product Strategy for Global Success

Pages 103-109

Color Psychology in Neuromarketing A Comprehensive Analysis of Consumer Responses

Pages 110-115

Harnessing Power of AI in Future of Data-Driven Decision Making

Pages 116-125

Decoding Desire the Role of Neuro Marketing in Understanding Consumer Emotions

Pages 126-131

Understanding Consumer Behaviour Psychological and Social Influences in Online vs. Offline Shopping

Pages 132-138

Developing Brand Identity and Sales Strategy in the Digital Era-Moderating Role of Consumer Belief in Brand

Pages 139-145

Timeless Appeal – How Nostalgia Marketing Turns Memories into Modern Brand Success

Pages 146-150

Digital Dukaans: The Role of AI in Modernizing India’s Kirana Stores

Pages 151-156

Dark Patterns in Digital Marketing: How UI Tricks Influence Buying Behaviour

Pages 157-163

Unlocking Consumer Insights to Drive Effective Targeting and Marketing Strategies

Pages 164-171

Ephemeral Marketing, the Art of Short-Lived Yet Powerful ADS

Pages 172-178

Ethical Marketing in the Digital Age of Balancing Profit and Consumer Trust

Pages 179-184

The Power of Social Media in Modern Marketing

Pages 185-191

Brain Beats Behaviour, Understanding Neuro Marketing

Pages 192-198

Marketing Strategies of the Recording Academy: Branding, Digital Engagement, and Crisis Management at the Grammy Awards

Pages 199-203

Neuroweb Alchemy: Transforming Clicks into Conversions

Pages 204-210

The Role of Customer Loyalty in Brand Success: A Marketing Perspective

Pages 211-217

The Science Behind Consumer Behaviour and Brand Loyalty

Pages 218-224

Advertising: The Hidden Power Behind Sales in Business and Marketing

Pages 225-231

Social Media Marketing In Consumer Engagement and Brand Influence

Pages 232-236

AI in Influencer Marketing

Pages 237-244

The Rise of Short-Form Video Content in Marketing: Instagram Reels and Youtube Shorts

Pages 245-250

Deep Dive into the Government Regulations in Marketing & Advertising Process in India

Pages 251-258

Unlocking the Secrets of Consumer Mind, A New Era of Neuromarketing

Pages 259-265

Deceptive Advertising- Ethical Implications of Misleading Sponsored Content

Pages 266-275

The Growing Significance of SEO and SEM, A Journey from Search to Success

Pages 276-281

Brand Storytelling is the ‘Key’ to Marketing Success

Pages 282-289

Search Engine Optimization, A Boon and a Curse

Pages 290-295

The Implications of Social Media Algorithms on Brand Visibility

Pages 296-302