About the book

It gives us immense pleasure to present the Book of Abstracts for VIMARSHA 2025 – International Conference on Artificial Intelligence, Humanity and Sustainable Business, hosted by Dayananda Sagar Business School, Bengaluru, on 12th and 13th September 2025. This conference is conceived as a vibrant platform that brings together academicians, researchers, industry practitioners, entrepreneurs, and students from across the globe to engage in meaningful dialogue and knowledge exchange.

The theme of VIMARSHA 2025 reflects the pressing need to reimagine business, management, and technology in an era increasingly shaped by Artificial Intelligence (AI), digital transformation and sustainability imperatives. With rapid advancements in AI and its integration across sectors, the challenge lies not only in leveraging technology for efficiency and growth but also in aligning it with human values, ethical frameworks, and sustainable development goals. Through this conference, we aspire to explore the dynamic intersections of AI, human-centric management practices and sustainable business models, thereby fostering innovative perspectives and actionable solutions.

The abstracts compiled in this volume represent a diverse set of ideas, conceptual explorations, and empirical studies contributed by distinguished scholars and practitioners from the domains of management, finance, marketing, entrepreneurship, technology and sustainability studies. Each submission has undergone a review process to ensure relevance, quality, and originality. Together, these contributions reflect the richness of interdisciplinary research and provide thought-provoking insights that will shape constructive discussions during the two-day conference.

We are deeply grateful to our Chief Guest, Guest of Honour, keynote speakers, session chairs, reviewers and participants, whose involvement and commitment have been integral to the success of this event. Special thanks are due to the organizing committee, faculty members, student volunteers, and supporting institutions for their dedication and relentless efforts in making VIMARSHA 2025 a reality.

It is our sincere belief that this abstract book will serve not only as a record of scholarly contributions to the conference but also as a valuable resource for future researchers and practitioners. May the deliberations of VIMARSHA 2025 inspire innovative ideas, meaningful collaborations, and pathways toward building a more inclusive, technologically responsible, and sustainable future.