About the book

Digital Transformation for Sustainable Business Growth explores how modern technologies are reshaping business environments and driving long-term sustainability. The book highlights the role of digital transformation in enhancing productivity, innovation, and competitiveness across industries. It emphasizes the integration of advanced technologies such as artificial intelligence, data analytics, digital platforms, and smart systems to create efficient, transparent, and future-ready business models.

The volume presents a wide range of research contributions that examine key areas such as digital commerce, fintech, green supply chains, and sustainable marketing practices. The book includes studies on AI-driven consumer behavior, digital payments, blockchain, and ethical AI, offering practical insights into real-world business challenges. It demonstrates how organizations can leverage digital tools to reduce costs, optimize resources, and promote environmentally responsible growth while maintaining economic performance.

Overall, this book serves as a valuable resource for academicians, researchers, policymakers, and business professionals seeking to understand the evolving landscape of digital transformation. It not only addresses the opportunities but also the challenges involved in adopting digital strategies. By bridging technology and sustainability, the book contributes to building resilient, innovative, and socially responsible businesses for the future.