International Conference on Artificial Intelligence in Commerce and Management
Dr.A.Martin David & Dr.R.Mary Sophia Chitra
January, 2025 | ISBN: 978-93-6163-437-6
First Edition | © Shanlax Publications
Chapter 1
The Impact of Online Reputation Management (ORM) on Brand Image in the Retail Industry
Sivapathi N.A. & Dr.S.Kavitha
Pages 1-9
Chapter 2
Revolutionizing Education through AI with Tailored Learning Experiences and Dynamic Assessments
P.Aileen Chris
Pages 10-18
Chapter 3
A Study on the Artificial Intelligence Chatbots Preferred by College Students
S.Nishani & Dr.R.Mary Sophia Chitra
Pages 19-25
Chapter 4
Road Ahead: Opportunities for Automated Vehicles with AI in India’s Growing Economy
Dr.D.Jebaselvi Anitha
Pages 26-29
Chapter 5
The Role of Artificial Intelligence in Transforming the Banking Sector in India
Dr.R.Sundareswaran & J.Justin Manohar
Pages 30-35
Chapter 6
A Study on Beneficiaries’ Attitude towards Mediclaim Insurance in Madurai City
Dr.M.Balamurugan & R.S.Saroj Deborlin Christina
Pages 36-44
Chapter 7
AI is making an Impact of Administrative Professionals in Private Health Care Sector
Dr.S.A.Shamsudeen Ibrahim & Dr.S.Mohamed Hussain
Pages 45-49
Chapter 8
Dr.R.Manikandan & Dr.Subramania Bala Jeshurun
Pages 50-59
Chapter 9
The Impact of AI-Powered Recommendation Systems on Customer Purchase Behavior and Brand Loyalty
J.Dharmaraj & Dr.S.Rahini
Pages 60-68
Chapter 10
Virtual Influencers: A Win for Brands or a Dilemma for Human Creators
Ganeshram S. & Dr.S.Rahini
Pages 69-78
Chapter 11
J.Nancy Rebeccal & Dr.D.Kanakavalli
Pages 79-85
Chapter 12
A Study on AI for Personalised Health Coaching and Life style Optimisation in Smartwatches
Narmatha M. & Dr.D.Kanakavalli
Pages 86-92
Chapter 13
A Study on Exploring Consumer Engagement with Ai-Driven Experiences on Netflix Streaming Platform
N.Abishek & Dr.E.Keren Judi
Pages 93-100
Chapter 14
M.Suruthika & Dr.R.Mary Sophia Chitra
Pages 101-108
Chapter 15
The Role of Artificial Intelligence in Modern Marketing: Applications, Challenges, and Opportunities
Dr.N.Vivek & I.Grace Julia
Pages 109-113
Chapter 16
A Study on the use of AI Tools Among Students of The American College, Madurai
Dr.C.Antony Mary Vinothini & A.Shakhil Reginald
Pages 114-122
Chapter 17
Dr.C.Antony Mary Vinothini & S.Jigisha
Pages 123-130
Chapter 18
Role of AI in Business Decision Making
Dr.A.Hilary Joseph & Dr.A.Sathyalekha
Pages 131-138
Chapter 19
A Study on Investment Pattern of Working Women in Madurai City
Dr.R.Rajathipandi
Pages 139-143
Chapter 20
Leveraging AI Tools for Enhanced Brand Performance, Customer Engagement, and Innovation
Dr.T.Mary Arul Mathy
Pages 144-149
Chapter 21
AI Tools to Educate the Customers towards Organic Food Products
S.Alhafeza & Dr.V.Devika
Pages 150-154
Chapter 22
The Future of Forensic Investigations: Harnessing the Potentials of AI
T.Mahalakshmi
Pages 155-160
Chapter 23
Artificial Intelligence in Business and Management: Transforming Strategies and Operations
Dr.R.Kalyan Kumar & Dr.B.K.Keerthiga Priyatharsini
Pages 161-165
Chapter 25
Enhancing Customer Experience and Service Management through AI in Online Shopping
Dr.K.Bagavathi & Dr.T.I.Priya
Pages 170-176
Chapter 27
Optimizing Employee Engagement and Retention in the Banking Sector using AI-Driven Strategies
Dr.T.Vigneshkumar & Dr.K.Bagavathi
Pages 185-193
Chapter 28
R.Prakashi Ashlin & Dr.R.Mary Sophia Chitra
Pages 194-199
Chapter 29
AI-Powered Emotional Storytelling for Brand Narratives and Consumer Perception
T.Alaghappan & Dr.R.Nalini
Pages 200-210